Amazon Great Indian Sale Reported the Biggest Single Day Prime Sign Up; Smartphones, Consumer Electronics Biggest Draw

Amazon Great Indian Festival sale is currently live. During the sale, the company is offering a bunch of discounts on smartphones, electronics and other items. The Amazon sale kicked off on September 22 for Prime members and was open for all on September 23. Within 36 hours of the sale, Amazon claims to have clocked record numbers. The company witnessed a single largest day of Prime sign-ups, 1.9x higher than last year. About 68 per cent of the sign-ups came from tier 2 and there 3 cities.

Amazon further revealed that over 500 million Indians had access to cashback and EMI offers, with 50 per cent more customers opting for EMI or pay later compared to last year. 

Amazon Great Indian Festival Sale Sees Record Numbers

Amazon announced that over 10 lakh unique products from small and medium businesses, startups, artisans, women entrepreneurs, etc. were sold during the first 36 hours of the Great Indian Festival sale. During the 24 hours of Prime Early Access, Amazon witnessed 1.75X growth of seller sign-ups compared to an average business day.

Smartphones continued to remain among the popular categories during the sale. A total of nine new launches were lined up for purchase. 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones. Smartphones also witnessed a strong double-digit growth versus last year and a 20 times uplift versus an average business day.

Customers between the age group of 18-24 looked for more gaming laptops from brands like HP, Lenovo, Asus, etc. Smartwatches also witnessed 12x growth across price segments.

Over 300 Android smart TVs with 32-inch displays ranging from Rs 6,999 to Rs 6,79,999 were available for purchase during the sale. Amazon’s own Echo Dot line of devices also witnessed 35x more sales in the number of units. Fire TV Stick was one of the highest-selling products on the e-commerce platform with a 40X growth in sales versus an average business day. Kindle, Amazon’s e-reader device, was also among the popular picks and saw a 20x growth in terms of unit sales during the festive season.

Did you purchase something during the Amazon Great Indian Festival sale? Let us know in the comments below.

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